With human capital management as the underlying business process, Centra HCM has helped Advanced Employment deliver on its three-pronged market approach of speed, quality and execution.
Advanced Employment is a recruitment and staffing company located in Abu Dhabi and part of the diversified Bin Butti International Holdings (BBIH). Other than recruitment and human resource staffing managed by Advanced Employment, the BBIH has investments in real estate, facility management, industrial and commercial catering, laundry services, transportation, travel and tourism, vehicle rental and leasing services, integrated technology solutions.
The group supports Abu Dhabi Plan 2030, which is aimed at developing a global capital city. It supports the government’s vision of building the city of Abu Dhabi as an environmentally, socially and economically sustainable community, as well as a regional hub of business and industry.
Since 2006, Advanced Employment has been providing recruitment services for industrial and technical personnel, whether skilled, semi-skilled, and un-skilled. It also offers customised solutions, whether for permanent or temporary staffing. It caters to the industries of oil and gas, construction and engineering, facilities management, environmental services, manufacturing, government, financial services, telecommunications, and digital technology.
Advanced Employment has close to 2,600 employees including head office and staff for various outsourced facilities contracts. It also manages a manpower camp with 30,000 employees mostly for various projects of its parent group – Bin Butti International Holdings.
The business challenges of Advanced Employment prior to its relationship with Centra and Focus Softnet related to its low level of technology implementation. It was relying on Microsoft Office for most of its complex staffing management requirements, such as various stages of visa and passport preparation for its volume recruitment projects. There were continuous inquiries from the market that needed to be followed up with various solution proposals. With significant competition in the market, Advanced Employment could not afford to ignore these inquiries as well as various leads that it received.
It was also leveraging close relationships with regional human resource recruitment players including Bayt, LinkedIn, and other big ticket human resource portals but for these relationships, it needed to have technology integration into their backend applications to generate the best results of candidates, in the shortest possible time, for its wide and demanding customer base.
Based on these requirements, Advanced Employment identified modules within Centra HCM for implementation that would streamline its operations and enhance business processes. The company deployed three solutionstightly integrated – Focus 8 ERP for its backend financial system, Centra CRM and Centra HCM, which went live in July 2016.
Some of the Centra HCM modules have been implemented as ready to use and some of them have been customised as per the requirements of Advanced Employment. Training employees on how to use the applications has been a key part in the successful implementation and subsequent usage at the head office.
Another benefit has been the ability to move forward in terms of business processes. Speed, quality, and execution are key attributes that Advanced Employment brings to the market. The solutions from Centra are being leveraged keeping these end results as the end game. The switch from Microsoft Office to Centra HCM and Centra CRM has brought in gains in speed to access data and synchronisation. Our current system pushes the information through. Quality management of what we put into the system is captured and presented the right way. The data is also managed by one specific portal so you can quickly access the information and provide spontaneous feedback.
Advanced Employment is making gains by using Centra HCM to improve its online engagement with prospective employee candidates. Advanced Employment is working with big ticket recruitment sites to automate application procedures, reducing time to execute and improving quality of the selection. “This is all about enhancement and how quick we can pull and access data and how suitable is it for my recruitment team.”
Customisation was a key deciding factor during the selection process with Centra HCM winning on this point over global vendors. The fact that Advanced Employment could not customise other solutions to their requirements, would have limited their ability to leverage investments in technology for their market competitiveness. By deploying Centra HCM, Advanced Employment is confident about outflanking competition, using its three-pronged approach of speed, quality and execution.
Operationally Centra HCM now provides a single window for all status and process updates. As long as the correct data inputs are provided by the Advanced Employment team, the subjectivity from human error has been reduced. As an example the application provides a drill down on the status updates of the visa and passport application process for all employee candidates under progress. With thousands of workers on its payroll for facilities management, managing the visa and passport application process for workers can itself become a challenge if it is not suitably automated.
Advanced Employment team has now transferred all the data into the Centra HCM application. It is actively using the application for labour management. “When a company is in hyper growth phase, things need to move quickly and efficiently. I can now see the full lifecycle of a transaction on that system. It is also nice as I just have to click in one place and I have all my details.”
Advanced Employment is using Centra CRM to track market inquiries. The incoming inquiry or lead is logged into the system and responsibility attached to an account manager. This helps to reduce human errors, improve quality of data, improve responsiveness, and provide continuing information on the status from within the system. Advanced Employment has also completed standard implementation of the finance module from Focus Softnet.
The recent relationship between Advanced Employment and Centra Technologies has helped this human resource company to approach its client base with renewed confidence. It is also creating more opportunities for its ecosystem of potential partners, employee candidates and customers, to engage with it and generate business opportunities in a more predictable and productive manner.